Having a professional and well-managed online presence has become an absolute necessity for a business to thrive in today’s economy. Trebas Institute’s Digital Marketing and Social Media program provides students with the necessary skills and experience to become specialists in developing and executing digital marketing strategies. This newly-created program provides an in-depth understanding of topics such as online advertising and publicity, search engine optimization (SEO), analytics and data-driven decision-making, content development as well as social media strategy and management. Students will learn how to analyze their clients’ digital marketing needs, provide auditing services to make necessary improvements and design and execute expertly-crafted marketing plans. They will also be exposed to a number of different types of clients (e.g., businesses, charitable organizations, government agencies, influencers, celebrities, etc.) in order to increase their versatility and chances of success in the job market.